From NEWTON

Lucie Charvátová joined the NEWTON University community originally as a lecturer in sports marketing. A few years later, she found herself at the heart of a major transformation of the finance team and made a move few would expect from a top-level biathlete. She took on a junior accounting role. It soon became clear that the analytical thinking, precision and discipline that had taken her to Olympic level work just as well in the world of finance. Before leaving for the Olympic Games in Milan, we asked Lucie how two seemingly different worlds connect. Sport and professional life.

In today’s rapidly changing world, the role of universities and higher education institutions goes far beyond the transmission of theoretical knowledge. Modern educational institutions are becoming key drivers of societal change and carriers of values that shape a sustainable future. Within the NEWTON University Group, we respond to this challenge through active engagement in global initiatives and by adopting concrete commitments that extend well beyond standard teaching.

Globalizace, umělá inteligence, změny klimatu, demografické změny a nová podoba práce jsou hybnými silami, které dnes určují tempo světové ekonomiky a přepisují pravidla, jak fungují firmy, vzdělávání i státní správa. Pokud má Evropa i Česko zůstat konkurenceschopné po roce 2030, musíme všichni začít uvažovat v horizontu beyond tomorrow. Ukazují to dlouhodobé analýzy OECD, strategické dokumenty Evropská komise i predikce World Economic Forum, které se shodují na tom, že technologie, demografie a geopolitika výrazně přepíšou současný ekonomický model už během příštích let. Tedy dál, než sahá příští fiskální rok nebo investiční cyklus.

Vysoká škola už dávno neplní jen vzdělávací funkci. Je prostředím, ve kterém se formují postoje, vztahy a schopnost obstát ve světě, kde jedinou jistotou je změna. Rok 2025 na NEWTONu nebyl o převratné změně směru, ale o důsledném pokračování toho, co považujeme za podstatné. Přinášíme výběr momentů, které ukazují rok 2025 v kostce.

The concept of “strategic leadership” has gained significant traction at the turn of the 20th and 21st centuries, as traditional managerial approaches began to fall short in the rapidly evolving global economy. As stated by IMD Business School (IMD, 2023), traditional management based on planning, control, and process optimisation failed to keep pace with technological change, geopolitical volatility, and new societal pressures. Companies need leaders who can articulate direction, translate it into concrete decisions, and inspire people to embrace it.

Studying across continents is not about flexibility. It is about discipline, planning, responsibility, and the ability to follow through even when you are not physically on campus. We spoke with Marek Blahúšek, a Newton University student studying in the ISP format from the United States, about how Premium Care helps him manage demanding study across time zones.

Zuzana Ševčíková je absolventkou profesního zaměření Marketing na NEWTON University. Marketingu se věnuje více než deset let, vede vlastní agenturu Suzzie.cz a stojí za knihou Re: E-mailing, který funguje. V rozhovoru pro NEWTON Today otevřeně mluví o realitě agenturní práce, rozdílech mezi výkonem a strategií, roli AI i o tom, proč marketing nikdy nebude zázračné tlačítko.

International students play an increasingly important role in Czech higher education and in the wider economy. According to current data, around 56,000 international students are studying in the Czech Republic today, representing approximately 18 % of all university students. At first glance, this may suggest that Czechia is open and internationally oriented. A closer look, however, reveals a more complex picture.

The second edition of Better Mind in Brno confirmed that mental wellbeing is becoming one of the key themes in modern education and leadership. This year’s event offered practical techniques, inspiration, and honest reflections on what it means to handle pressure, seek balance, and lead in a world where our mind is our most important tool. The article is based on conversations with the organisers, Ondřej Nádvorník and Sandra Keyzlarová.