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Press & Stories
Press & Stories

Press & Stories

A selection of articles, interviews, and media reports capturing the events and achievements of our students and alumni.

85 news
“Marketing isn’t just advertising, it’s a fight for the future of business,” say Karel Novotný and Michal Pastier
19. 5. 2026 Press & Stories

“Marketing isn’t just advertising, it’s a fight for the future of business,” say Karel Novotný and Michal Pastier

Marketing today is no longer just about creative campaigns. In a hyper-competitive landscape, teams are under pressure not only from competitors but also from AI.
State launches CZK 20 billion bond offer again. Public remains cautious
14. 5. 2026 Press & Stories

State launches CZK 20 billion bond offer again. Public remains cautious

The Czech government has launched a new sale of government bonds worth up to CZK 20 billion. Although the offer includes several new features, including a short-term “flexi bond”, public interest remains rather restrained.
Anna Plechatá Krausová for Vlasta: On the British approach to education and challenges for the Czech school system
9. 5. 2026 Press & Stories

Anna Plechatá Krausová for Vlasta: On the British approach to education and challenges for the Czech school system

How does the teaching approach at Oxford differ from that in the Czech Republic? Anna Plechatá Krausová, Chancellor of NEWTON University, shares her experiences from the prestigious British university in a candid interview for Vlasta magazine. She explains why critical thinking and the ability to embrace failure are crucial for future leaders.
 NEWTON University alumna Hana Rocskárová shows how fast a career in HR can grow
9. 5. 2026 Press & Stories

NEWTON University alumna Hana Rocskárová shows how fast a career in HR can grow

In the iDnes article Successful graduates: How they managed their career start and broke through in their field, you will find the story of our alumna Hana Rocskárová, who demonstrates that combining study and practice can significantly accelerate career growth. From a student role, she moved into a senior HR position within just a few years, proving that success is not about waiting for the perfect opportunity, but about actively working with experience.
A startup isn’t a Forbes cover story. It’s hard work. So how do you succeed in the cutthroat world of business?
12. 4. 2026 Press & Stories

A startup isn’t a Forbes cover story. It’s hard work. So how do you succeed in the cutthroat world of business?

Entrepreneurship isn’t for everyone, but it can be learned. At the Newton Business Accelerator, Margareta Křížová cuts through the hype around glossy startups and focuses on the reality of sales. Veronika Koleňáková adds that management isn’t a gift. It’s a craft. One that can be tough at times, but one you can learn.
Space as the Most Valuable Advertising Medium
12. 4. 2026 Press & Stories

Space as the Most Valuable Advertising Medium

The Artemis II mission not only pushed the boundaries of human space exploration but also opened up new marketing opportunities. Product placement in space can be worth tens of millions of dollars, as confirmed by our marketing expert Karel Novotný.
Start a Business Without Illusions. Begin Small with a Clear Strategy
10. 4. 2026 Press & Stories

Start a Business Without Illusions. Begin Small with a Clear Strategy

Entrepreneurship often starts with big expectations, but reality tends to look quite different. In an interview with Margareta Křížová, Hrot 24 journalist Viktor Horák explains how to set the right rules from the outset and avoid unnecessary business mistakes.
The “Third Career” Is Not an Escape. It’s a Conscious Choice
9. 4. 2026 Press & Stories

The “Third Career” Is Not an Escape. It’s a Conscious Choice

Entrepreneur and mentor Markéta Křížová challenges common myths about work and life transitions. In her book, she shows that a career doesn’t have to follow a single path but can evolve into a meaningful third chapter.
US–Iran Ceasefire: Calm on the Ground, Uncertainty for Markets
9. 4. 2026 Press & Stories

US–Iran Ceasefire: Calm on the Ground, Uncertainty for Markets

A temporary ceasefire between the US and Iran has eased tensions and stabilized markets. According to economist Jan Boubín from NEWTON University, the key question is how long the effect will last and what it means for the global economy.
Articles
Good vs Nice: Why Modern Leadership Requires Boundaries
30. 5. 2026 People & Opinions

Good vs Nice: Why Modern Leadership Requires Boundaries

In modern culture, being “good” is often confused with being endlessly agreeable. Many young professionals are taught to prioritize politeness, emotional availability, and approval over boundaries, honesty, and self-respect. However, in leadership, business, and relationships, there is an important difference between being good and simply being nice.
Why a NEWTON Master’s (Ing.) is Your Best Investment for the 2026 Job Market
28. 5. 2026 From NEWTON

Why a NEWTON Master’s (Ing.) is Your Best Investment for the 2026 Job Market

Congratulations. You’ve earned your Bachelor’s—a degree that proves you understand the fundamentals and know how to see things through. But let’s be honest: is that enough for you? In 2026, as the line between human intelligence and technology blurs, a Bachelor’s is no longer the 'finish line.' In today’s world, a Bc. degree is merely a ticket that gets you through the door. If you want to play in the major leagues, you have to go further.
Alexandra Zhereb: How Chance, Management, and University Shape a Career
20. 5. 2026 People & Opinions

Alexandra Zhereb: How Chance, Management, and University Shape a Career

She came to NEWTON University by chance, a decision that ultimately changed the direction of her career. Today, she bridges the academic world with the leadership of international teams, showing that the path to management often doesn’t start with a carefully planned strategy, but with meeting the right people.
The Only Certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia Teaches at NEWTON
20. 5. 2026 From NEWTON

The Only Certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia Teaches at NEWTON

Most organizations still try to solve complex problems through endless meetings that rarely lead anywhere. At NEWTON University, we believe in a different kind of innovation, one you can actually build. Meet Leonid Kushnir, the only officially certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia, who helps people learn how to think with their hands.
 “Marketing isn’t just advertising, it’s a fight for the future of business,” say Karel Novotný and Michal Pastier
19. 5. 2026 Press & Stories

“Marketing isn’t just advertising, it’s a fight for the future of business,” say Karel Novotný and Michal Pastier

Marketing today is no longer just about creative campaigns. In a hyper-competitive landscape, teams are under pressure not only from competitors but also from AI.
The secret of success: authentic leadership or psychological safety?
13. 2. 2024 Study and Education

The secret of success: authentic leadership or psychological safety?

How is psychological safety connected to a team’s success? How does leadership style influence the sense of safety within an organisation?
 Great coffee and coworking spaces in Brno
4. 10. 2023 From NEWTON

Great coffee and coworking spaces in Brno

Are you new here and wondering where to go for coffee with friends? We’ve got some great tips for awesome cafés in Prague and Brno — perfect for meetups, chats, studying in peace, or working on your assignments. Check them out!
 From the city centre to the centre of innovation
28. 8. 2025 From NEWTON

From the city centre to the centre of innovation

We have moved the Brno campus of NEWTON University and Vysoká škola STING. From the new academic year 2025/2026 you will find us in the Machova Building in the Technology Park. At first glance, it may seem like just a change of address, but in reality it reflects the direction we are heading as a business school.
 Spark innovative thinking: A week when students from 12 universities became entrepreneurs
18. 9. 2025 From NEWTON

Spark innovative thinking: A week when students from 12 universities became entrepreneurs

Imagine spending five days with people from ten different countries. They speak different languages, study different fields, and dream of different futures. Then you sit down with them at one table and start building a business that must hold up in front of an audience by the end of the week. No previous knowledge, no comfort zone. Just five days, a lot of energy, and a sharp deadline.
 When dealing with a manipulator, you must not go on the offensive
12. 4. 2023 From NEWTON

When dealing with a manipulator, you must not go on the offensive

We encounter some form of manipulation almost every day. Most of us manipulate unconsciously, and only 20 percent of people are pathological manipulators. Unfortunately, it is these disturbed personalities that you may meet at work or are part of your family. Most often, a sense of power, a learned pattern of behavior, or a fear of failure is behind the manipulation. And some people simply enjoy it. But for everyday communication, manipulation is devastating, and if you can't fight back, it will grow into frustration, sadness, induce fear and anxiety, and attack your person and competence.
11. 5. 2026

Demo Day 2026

Demo Day 2026
22. 4. 2026

Subjektivní světy s Marianem Jelínkem

Subjektivní světy s Marianem Jelínkem
27. 3. 2026

Digitalizace účetnictví - Martin Tyšer

Digitalizace účetnictví - Martin Tyšer
19. 3. 2026

Brno Sports Days

Brno Sports Days
Press & Stories
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