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Press & Stories
Press & Stories

Press & Stories

A selection of articles, interviews, and media reports capturing the events and achievements of our students and alumni.

81 news
A startup isn’t a Forbes cover story. It’s hard work. So how do you succeed in the cutthroat world of business?
12. 4. 2026 Press & Stories

A startup isn’t a Forbes cover story. It’s hard work. So how do you succeed in the cutthroat world of business?

Entrepreneurship isn’t for everyone, but it can be learned. At the Newton Business Accelerator, Margareta Křížová cuts through the hype around glossy startups and focuses on the reality of sales. Veronika Koleňáková adds that management isn’t a gift. It’s a craft. One that can be tough at times, but one you can learn.
Space as the Most Valuable Advertising Medium
12. 4. 2026 Press & Stories

Space as the Most Valuable Advertising Medium

The Artemis II mission not only pushed the boundaries of human space exploration but also opened up new marketing opportunities. Product placement in space can be worth tens of millions of dollars, as confirmed by our marketing expert Karel Novotný.
Start a Business Without Illusions. Begin Small with a Clear Strategy
10. 4. 2026 Press & Stories

Start a Business Without Illusions. Begin Small with a Clear Strategy

Entrepreneurship often starts with big expectations, but reality tends to look quite different. In an interview with Margareta Křížová, Hrot 24 journalist Viktor Horák explains how to set the right rules from the outset and avoid unnecessary business mistakes.
The “Third Career” Is Not an Escape. It’s a Conscious Choice
9. 4. 2026 Press & Stories

The “Third Career” Is Not an Escape. It’s a Conscious Choice

Entrepreneur and mentor Markéta Křížová challenges common myths about work and life transitions. In her book, she shows that a career doesn’t have to follow a single path but can evolve into a meaningful third chapter.
US–Iran Ceasefire: Calm on the Ground, Uncertainty for Markets
9. 4. 2026 Press & Stories

US–Iran Ceasefire: Calm on the Ground, Uncertainty for Markets

A temporary ceasefire between the US and Iran has eased tensions and stabilized markets. According to economist Jan Boubín from NEWTON University, the key question is how long the effect will last and what it means for the global economy.
Anna Plechatá Krausová: Human skills that AI cannot replace
8. 4. 2026 Press & Stories

Anna Plechatá Krausová: Human skills that AI cannot replace

Artificial intelligence is reshaping work and education, but some skills remain irreplaceable. At Newton University, students develop not only knowledge but also empathy, resilience, and critical thinking.
How much does it cost to start adult life?
6. 4. 2026 Press & Stories

How much does it cost to start adult life?

The financial starting point of young people in the Czech Republic varies widely depending on their background and lifestyle. While some receive strong support from their families, others have to rely entirely on themselves. Economist Jan Boubín from NEWTON University explains how much money is realistically needed and why starting early makes all the difference.
NEWTON Pop-Up Market: Young Entrepreneurs Shaping Business with Purpose, Sustainability, and Craft
23. 3. 2026 Press & Stories

NEWTON Pop-Up Market: Young Entrepreneurs Shaping Business with Purpose, Sustainability, and Craft

Student housing, iris photography, mental wellness, and a return to craftsmanship. The NEWTON University Pop-Up Market demonstrates how today’s young entrepreneurs combine meaningful ideas, sustainability, and creativity with practical execution.
Family Businesses at a Crossroads: Who Will Carry the Czech Economy Forward?
22. 3. 2026 Press & Stories

Family Businesses at a Crossroads: Who Will Carry the Czech Economy Forward?

Family businesses are built on strong values, yet they are increasingly tested by today’s economic reality. In Czech Television’s Události a komentáře, Jiří Koleňák and Matouš Syrový explore what lies ahead for family firms and why the generational handover has become a defining moment.
Articles
„Jediný, kdo vás zastaví, jste vy sami,“ říká tvůrce Mindfall Protocolu o kariéře v éře AI
4. 5. 2026 People & Opinions

„Jediný, kdo vás zastaví, jste vy sami,“ říká tvůrce Mindfall Protocolu o kariéře v éře AI

He started at fifteen with a camera in his hand and a vision that the world has no limits. Today, he has collaborated with giants such as Microsoft and Allwyn and is behind the ambitious project Mindfall Protocol – the first Czech mid-length AI film. In this interview, NEWTON University graduate Gedeon Drapák shares his journey from the streets of Prague through London startups to the technologies reshaping the rules of the game. Why does he believe the future belongs to “vibe marketing,” and how did his studies help him realize that success is not only about skills, but also about connections and the courage to fail?
 Every failure is just a springboard: From NEWTON to London in pursuit of a dream in nutrition
30. 4. 2026 People & Opinions

Every failure is just a springboard: From NEWTON to London in pursuit of a dream in nutrition

At a university fair, she was captivated by students dressed as pilots; today, she coaches top-tier managers and athletes. NEWTON alumna Juliana Potoczká talks about her journey from Brno to the prestigious Middlesex University in London, and why a managerial mindset is an unexpected competitive advantage in the field of health and fitness.
Dušan Sameliak: In Management, Knowing Is No Longer Enough; The Key Is Judgment Amidst Uncertainty
28. 4. 2026 People & Opinions

Dušan Sameliak: In Management, Knowing Is No Longer Enough; The Key Is Judgment Amidst Uncertainty

International experience, bridging the gap between theory and practice, and a fresh perspective on next-generation leadership. In this interview, Dušan Sameliak explains why modern management is not about textbook formulas, but about the courage to make decisions when reality lacks a clear-cut solution. Discover what companies truly expect from graduates today and why studying in English is the gateway to a broader perspective.
NEWTON and CMA Collaboration: Redefining the DNA of Czech Leadership
17. 4. 2026 From NEWTON

NEWTON and CMA Collaboration: Redefining the DNA of Czech Leadership

The era of 'self-made' leaders who managed companies by instinct is over. The rising generation needs more than just courage to succeed—it requires data, deep analysis, and the ability to integrate technologies like AI into daily decision-making.
From Smart Cities to a Smart Society: A New Perspective on Digital Transformation
16. 4. 2026 From NEWTON

From Smart Cities to a Smart Society: A New Perspective on Digital Transformation

Imagine a city that responds to your needs before you even realise them. Transport that adapts in real-time. Education that learns along with you. Does it sound like science fiction? Not quite. This was precisely the future discussed at the 13th EAI Mobility, IoT and Smart Cities 2026 conference – one of the major global platforms bridging the gap between technology, business, and society.
The secret of success: authentic leadership or psychological safety?
13. 2. 2024 Study and Education

The secret of success: authentic leadership or psychological safety?

How is psychological safety connected to a team’s success? How does leadership style influence the sense of safety within an organisation?
 Great coffee and coworking spaces in Brno
4. 10. 2023 From NEWTON

Great coffee and coworking spaces in Brno

Are you new here and wondering where to go for coffee with friends? We’ve got some great tips for awesome cafés in Prague and Brno — perfect for meetups, chats, studying in peace, or working on your assignments. Check them out!
 Spark innovative thinking: A week when students from 12 universities became entrepreneurs
18. 9. 2025 From NEWTON

Spark innovative thinking: A week when students from 12 universities became entrepreneurs

Imagine spending five days with people from ten different countries. They speak different languages, study different fields, and dream of different futures. Then you sit down with them at one table and start building a business that must hold up in front of an audience by the end of the week. No previous knowledge, no comfort zone. Just five days, a lot of energy, and a sharp deadline.
 From the city centre to the centre of innovation
28. 8. 2025 From NEWTON

From the city centre to the centre of innovation

We have moved the Brno campus of NEWTON University and Vysoká škola STING. From the new academic year 2025/2026 you will find us in the Machova Building in the Technology Park. At first glance, it may seem like just a change of address, but in reality it reflects the direction we are heading as a business school.
 When dealing with a manipulator, you must not go on the offensive
12. 4. 2023 From NEWTON

When dealing with a manipulator, you must not go on the offensive

We encounter some form of manipulation almost every day. Most of us manipulate unconsciously, and only 20 percent of people are pathological manipulators. Unfortunately, it is these disturbed personalities that you may meet at work or are part of your family. Most often, a sense of power, a learned pattern of behavior, or a fear of failure is behind the manipulation. And some people simply enjoy it. But for everyday communication, manipulation is devastating, and if you can't fight back, it will grow into frustration, sadness, induce fear and anxiety, and attack your person and competence.
11. 5. 2026

Demo Day 2026

Demo Day 2026
22. 4. 2026

Subjektivní světy s Marianem Jelínkem

Subjektivní světy s Marianem Jelínkem
27. 3. 2026

Digitalizace účetnictví - Martin Tyšer

Digitalizace účetnictví - Martin Tyšer
19. 3. 2026

Brno Sports Days

Brno Sports Days
Press & Stories
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