Ludmila Hruban: A sustainable Christmas as a return to values

Ludmila Hruban: A sustainable Christmas as a return to values

17. 12. 2025 Press & Stories

Sustainability is not only about consumption but about mindset. Ludmila Hruban, our Academic Director of the Centre for International Programmes and the Language Centre, reflects in her article for Protisedi.cz on how to experience Christmas in a more mindful and meaningful way, without the pressure of excessive consumption or performance.

Ludmila Hruban: A sustainable Christmas as a return to values

Drawing on her long term expertise in marketing, consumer behaviour and sustainability, she shows that real change begins with conscious choices, respect for traditions and a return to the true meaning of the holidays. A less consumer driven Christmas does not mean less joy.

Read the full article on Protisedi.cz.

17. 12. 2025 Press & Stories

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