A $40 T-shirt can actually be cheaper than a $4 one,” says Ludmila Hruban

Sustainability today is no longer just about ecology. It is also about efficiency, data, and smart business strategy. In an interview for Ekonomický magazín, Ludmila Hruban, Academic Director and sustainability ambassador at NEWTON University, explains why slow fashion is evolving into a strong business model and how the concept of “cost per wear” is reshaping the way we think about the price of clothing.

Digital product passports, resale platforms, and new regulations banning the destruction of unsold textiles are fundamentally transforming both the fashion industry and consumer behavior. The interview highlights how the future of fashion is being built on quality, circularity, and long-term value rather than fast consumption.

Read the full interview