Ing. Renáta Šejnová
Marketing Manager
4. 7. 2026
AI is changing the way companies work with data, plan for the future and make financial decisions. Does this mean that controlling or financial management is losing its importance? Quite the opposite.
The role of the controller is gradually changing. A professional who once spent a large part of their time preparing spreadsheets and reports is becoming a business partner who can interpret data, identify connections and help companies make better decisions.
The future of finance will not belong only to those who know Excel. It will belong to people who can combine finance, data, technology and strategic thinking.
Controlling is not only about checking numbers or creating tables. Its main purpose is to help companies plan better, manage costs and make more informed decisions.
A controller is responsible for areas such as:
Modern financial controlling, however, does not end with the question: “What happened?” Increasingly, it also looks for answers to:
This is where AI in financial management creates new opportunities. Technologies can process large amounts of data quickly, but they still need a person who understands the context and can interpret the results correctly.
According to the IMA and Deloitte research on the future of controllership, AI and emerging technologies are transforming the role of controllership. The importance of technological skills, data analytics, risk management and the ability to use data for strategic decisions is increasing.
Excel is not outdated and still plays an important role in finance. It remains useful for analysis, calculations, financial models and everyday work with data.
The challenge appears when companies need to work with larger amounts of data, automate repetitive processes and create more accurate forecasts.
Modern financial management therefore combines Excel with other tools, such as:
One example is Microsoft Power BI, which allows users to connect data from different sources, create clear dashboards and gain valuable insights for decision-making.
Excel is not disappearing. Its role is simply changing. It remains an important foundation, but a modern controller needs to work with a wider range of technologies as well.
AI in financial management is no longer only a topic for the future. Companies are already using it to automate routine activities, analyse data and prepare information for decision-making.
However, it is important to understand AI as a tool, not a replacement for financial expertise.
One of the areas where AI and automation bring the biggest benefits is reporting.
Controllers no longer need to spend as much time manually copying data between spreadsheets or preparing repetitive reports. Automated processes can speed up reporting and reduce routine tasks.
The result is not a less important role for controllers. On the contrary. They have more time to focus on what matters most: explaining what the numbers mean and how companies can use them.
Traditional reporting often answers the question of what has already happened. Modern financial management increasingly focuses on future development as well.
Using predictive models and forecasting, companies can better estimate:
However, a forecast itself is not a decision. A good model does not automatically lead to a good conclusion.
Controllers need to understand data quality, business operations and the wider impact of individual decisions.
AI can analyse large amounts of financial data and identify, for example:
This does not mean technology can decide on its own whether something is an error or an important business change.
People still need to understand the context and evaluate situations from a broader perspective.
One of the key responsibilities of a controller is transforming data into information that management can understand and use.
For example:
AI can help prepare these scenarios faster. However, the controller remains the person who explains their meaning and helps identify the best course of action.
The biggest change in controlling is not only technological. The role of the financial professional itself is also evolving.
The controller of the future will combine several areas:
A controller is becoming more than someone who prepares reports. They are increasingly becoming a business partner for management who helps explain the impact of decisions and identify the best possible solutions.
According to ACCA, AI can help finance professionals move further towards interpreting results, strategic decision-making and solving complex business challenges. Technology is therefore not reducing the importance of finance, but expanding the possibilities of professionals who understand how to use it.
If you are interested in controlling, financial management or working with data, focusing on a single tool is not enough. Future finance professionals will need a combination of economic knowledge, analytical skills and technological literacy.
A strong understanding of finance remains the foundation of a good controller.
It is important to understand:
Without this foundation, it is difficult to correctly interpret the results generated by any analytical tool.
It is about evaluating company performance and identifying the reasons behind changes.
Key areas include:
Modern controlling is not only about monitoring the past
Excel remains an important tool, but modern controllers should also understand automation and data visualisation.
Useful skills include the ability to:
Data is becoming an increasingly important part of financial decision-making.
Future controllers do not need to become programmers, but they should understand the basics of:
According to the World Economic Forum Future of Jobs Report 2025, skills such as AI, big data, analytical thinking and lifelong learning are among the most important abilities shaping the future of work.
Working with AI is not only about knowing how to write a prompt.
Finance professionals also need to understand:
Generative AI can produce inaccurate answers or so-called hallucinations. That is why human oversight and responsibility for results remain essential.
Numbers alone are not enough. They become valuable when someone can turn them into a clear conclusion.
A controller needs to explain:
The idea that AI will simply replace finance professionals is an oversimplification.
Technology can process data quickly, but it cannot fully understand:
Good financial decisions are not created only through calculations. They come from combining data, experience and the ability to evaluate situations correctly.
Studying finance today means much more than working with accounting tables. Modern financial professionals need to understand numbers, data and how analysis supports business decisions.
At STING, students in the Management Accounting and Controlling specialisation learn about areas such as:
An important part of the programme is connecting theory with real-world practice.
Frequently asked questions about AI, controlling and the future of finance careers
Controlling helps companies plan, monitor results, analyse deviations and make better financial decisions. A controller connects data with practical recommendations for company management.
AI helps with reporting automation, data analysis, forecasting and identifying unusual patterns. However, it does not replace human judgement and understanding of business context.
AI will not eliminate controllers, but it will change the nature of their work. Routine activities can become more automated, while the importance of interpretation, strategy and decision-making will grow.
Excel remains an important tool. However, it is not sufficient on its own for working with large amounts of data, automation and modern analytical methods.
A future controller needs to combine financial knowledge with data analytics, technology, AI literacy and the ability to communicate results.
Common tools include Excel, Power BI, reporting automation solutions, database technologies and AI tools for data analysis.
AI will not remove the value of finance professionals. It will change the way they work.
The biggest advantage will belong to people who combine financial knowledge, analytical thinking and the ability to use new technologies.
If you want to understand numbers, data and business decision-making, explore the Management Accounting and Controlling specialisation and submit your non-binding application to STING.
4. 7. 2026
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