Investors Pay for Results, Not Dreams: Margareta Křížová on What Drives Business Success Today

Even though artificial intelligence gets the most attention these days, honest services and physical products still score highly with investors—provided they solve a specific customer problem. Margareta Křížová, who is also the head of our NEWTON Business Accelerator, points out in her recent interview that the hardest lesson for founders is often realizing that nobody actually wants to pay for their brilliant idea. She strongly advises against underestimating market research and emphasizes focusing on survival and healthy cashflow in the first year, rather than spending money on an expensive image. At the same time, the corporate experience or life wisdom of people who start a business after fifty can be a massive advantage.

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