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“Marketing isn’t just advertising, it’s a fight for the future of business,” say Karel Novotný and Michal Pastier

“Marketing isn’t just advertising, it’s a fight for the future of business,” say Karel Novotný and Michal Pastier

19. 5. 2026

The article highlights the fundamental shift in the role of marketing in modern business. Companies that see marketing only as a short-term sales tool are quickly losing their long-term competitiveness.

Real marketing requires a deep understanding of data, strategic planning, and strong brand building.

Read the full article:

19. 5. 2026

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