The Broader the Horizon, the Better the Marketer. Discover How Karel Novotný and Michal Pastier See the Future of the Field

Blindly following trends won't make you a market leader. In an interview for Marketing & Media, Karel Novotný (guarantor of the MBA Marketing program at Newton University) and Michal Pastier (lecturer of an exclusive annual block) reveal why artificial intelligence will never replace strategic thinking and what skills separate average marketers from the top ones.

The article provides a deep insight into current marketing challenges. Today's successful marketer is no longer just a narrowly focused specialist, but a multidisciplinary expert well-versed in psychology, sociology, data, and technology.

Karel Novotný and Michal Pastier agree on several key trends in the interview:

• Artificial Intelligence is an Accelerator, Not a Strategist: AI rids us of routine work and research. However, the true value of a human lies in the ability to select the right direction from thousands of generated options and take full responsibility for it.
• Personal Brand and Trust Are Rising in Value: In a flood of automated content, clients look for certainty, reputation, and the real-world experience of specific people more than ever.
• Authenticity Wins Over Copying Trends: Jumping on every new trend means blending into the crowd. Brands must be able to adapt innovations in a way that doesn't lose their own identity.

It is precisely on these principles – strategic overlap, critical thinking, and passing on real-world experience – that our MBA Marketing program is built. We do not produce theorists, but leaders who understand business in broad contexts.

A small error slipped into the photo caption in the interview. Karel Novotný is a mentor at the NEWTON Business Accelerator and the founder of the Brand Family.